The right CRM for your business

Keeping customers satisfied is the most crucial goal of all businesses, and it can be done easily when you're armed with the right CRM system. A good CRM software can streamline the process of finding customers, following up on leads, closing deals, and more. Now, it's up to you to identify a few potential CRMs and try them out to see which one works best for your business.

What exactly is a CRM system?

CRM (or Customer Relationship Management) is a combination of strategies, tools, and processes to build sustainable customer relationships. A CRM system dispatches silos data by centralizing customer information such as preferred visit time, purchase pattern, and customer value. Moreover, some CRM systems can incorporate eCommerce, WhatsApp, and Facebook chatbots into CRM data to save time with manual marketing campaigns and serve the client at the right time with the right channel, thus improving conversion rate.

The best CRM software for your business

With the global CRM market growing at a compound annual growth rate of 12.5% a year, an integrated CRM solution is essential for companies to ensure the customer interaction journey goes smoothly and efficiently, making the bottom line healthy.

Salesforce CRM

Salesforce CRM products are customizable to fit any business. Its modern sales features enable you to use social media engagement to drive leads and sales. Most Salesforce CRM plans require an annual commitment, but they’re an essentials-level platform that’s ideal for small and growing businesses. It also has an intuitive and customizable dashboard that makes it easy to stay on track while working on a specific project or nurturing a new lead. More advanced tools like forecasting and AI-powered assistants can be added to business packages as your company’s and customers’ requirements evolve over time.

HubSpot CRM

HubSpot’s free CRM plan is the best bet for new businesses looking for a simple platform that covers sales, marketing, and service altogether. It also offers an extensive library of integrations, most of which are free. It’s an excellent option for sales and marketing teams aiming to improve performance by centralizing data from multiple third-party tools while automating business processes and enhancing the efficiency of teams. The CRM tracks sales funnel metrics, performance, and actionable insights across all sales activities.

Zoho CRM

Zoho gives real-time notifications when customers interact with your business, thus helping your out-of-office team to stay connected. Its easy-to-use automation can save your team time on repetitive tasks, modify your sales processes, help you increase leads, and accurately measure performance with efficiency. Plus, you can build a custom and user-friendly platform, a flexible dashboard, and add-on tools like the Feeds notification module and SalesSignals, which tracks customer interactions across different channels and deliver time-sensitive, valuable potential leads on which you can act quickly.

Keap CRM

Keap can be set up in just 20 minutes if you have a small business and also get dedicated support from the company to make the most out of your software. It has a user-friendly interface that enables its users to learn quickly, even if they’re not CRM experts. It’s an all-in-one CRM platform that stores multiple customer activities in a centralized space. Moreover, your team can sell and provide customer support more efficiently with automated customer interactions. Your team can text, email, book appointments, process purchases, and add invoices in just one click from the dashboard. Keap provides premade and customizable templates for new pipelines and helps you trigger automated actions and turn leads into sales without any coding experience.